Friday, 19 December 2014


Budget Babe is Singapore's most popular and fastest-rising female financial lifestyle blogger (excuse the shameless self-praise here), with a rapidly growing readership base. has received over 4 million visitors since starting in December 2014.

Perhaps best remembered as the 24-year-old who saved $20,000 in a year upon starting her first full-time job (with a take-home pay of
 $2,000), Budget Babe likes to believe that her $20,000 goal has since inspired an entire nation of working adults to strive for the same and get their finances in order. But don't take her word for it, check out what readers have to say about her instead :

Perhaps best loved for her no-nonsense and honest style of writing, readers look to her take on issues close to the Singaporean core : saving, clearing debts, insurance, investments, personal finance and other milestones in life. Her occasional reviews on what's worth spending on are also popular among her many readers.

Budget Babe has been featured on The Straits Times, Channel News Asia,, AsiaOne, Lianhe Wanbao, Cleo, The Women's Weekly, 938 Live and more. With over 6,000 daily subscribers, Budget Babe is also Nuffnang's leading finance influencer. 

Collaboration opportunities?

If you're a brand looking to promote awareness of your value-for-money offerings (with full disclosure), please feel free to get in touch!
Email : sgbudgetbarbie [at] gmail [dot] com


  1. All the best to you! Starting young on managing finance is always good. Good luck!

  2. I am 30 something and it is nice to see 20 something driven like that.

  3. Definitely enjoy reading all your financial insights, thanks for writing.